$200 Grand for what?

Oh, but wait, it's "progressive and future oriented," so it's O.K.:

The logo is the tip of a marketing iceberg that goes back six years and involves much more than the new logo, according to David Eaton, the college's vice president for enrollment management. Most of that money, he said, went to research designed to tell the college what its public perception was, so that it could build on that information.

So the research told the college that the public perceived it as a five-year-old playing with colorful plastic blocks?